// THE MODEL · MARKETPLACE + CLUB · FEE FUNDS THE BUILD

The route goes on screen before the money moves.

How it works.

PTD routes money correctly and shows you the route. A DØLL-first marketplace, an affiliate program with no store required, and a CLUB whose dues build the next phase. Fees stay in the community, and DØLLs get paid first.

Fees

LOWER THAN INCUMBENTS

Paid first

DØLLS

Affiliate

NO STORE NEEDED

Money stays

IN-COMMUNITY

§ 01 · THREE WAYS IN

Sell, list, or earn.

Partner brand: collab and sell inside the marketplace on your own brand. Launch a store: a storefront of your own, built with PTD. The affiliate program pays a cut with no store or inventory at all.

PTD takes no profit margin on top of operating costs. The fee funds the build. Real infrastructure, kept in the community.

Partner brand

List at paythedolls.com/your-brand. You keep the brand, your customers, your fulfillment. PTD brings the shelf, the checkout, and the audience.

YOU KEEP THE BRAND

Launch a store

Full storefront, brand-setup help, fulfillment integrations, marketing surface. Built from scratch on PTD infrastructure.

BUILT WITH YOU

Affiliate program

Your code, your audience, your cut. Share products you already love and get paid. No inventory, no storefront to run.

NO STORE NEEDED

The fee funds the build → keeps the money in-community → more DØLLs.

§ 02 · THE LOOP

4 steps. One loop.

1 · Money enters

You join the CLUB at $5 a month, or you shop the houses. Either way, money enters the system here instead of leaking out through somebody else’s.

2 · Vers Capital

CLUB dues land in Vers Capital. One day we hope it’s a real capital fund. Right now it’s where the build gets paid for, and we’re good with that, because it’s the truth.

3 · The money moves

It builds the platform: the site, new products, the organization. It pays dolls for real work on it. And it sets up new projects.

4 · The next doll gets paid

Sellers get paid directly, fees stay in the community, and the account compounds for the next doll. Then it repeats. Pay the dolls. Then pay the next one.

§ 03 · FAQ

Things people ask.

What is Pay The Dølls?

A queer marketplace and fundraising platform for artists, brands, creatives, divas, and more to buy, sell, list, and promote their work. Sell as a partner brand, launch a store, or join the affiliate program with no store at all. Real infrastructure for the queer community. One shop where everybody goes, fees stay in the community, and DØLLs get paid first.

Why "Pay the Dølls"?

"The DØLLs" is queer / trans community vernacular for trans women, broadly extended to the whole community. The platform is named for who it’s for, and who it sends money to. Pay is a verb. The DØLLs are the recipients. The brand is a directive, not a vibe.

Do I have to be queer / trans / a doll to use the platform?

No. The platform is open to everyone. Anyone can shop, join the affiliate program, list as a partner brand, or launch a store. What PTD is built for is real infrastructure for the queer community: keeping the money in our community, supporting other artists, and building it out. Broad in. Focused out.

What are the fees?

Lower than the incumbents, and shown on screen before you ever commit. No hidden platform-contribution sliders, no surprise line items. The fee funds the build, it doesn’t sit in a margin, and it stays in the community. DØLLs get paid first.

Partner brand vs launch a store: what’s the difference?

Partner brands bring their own product and fulfillment. PTD provides the queer/trans-positive shelf, the checkout, and the audience. Launch-a-store DØLLs get the full stack: storefront, fulfillment integrations, brand-launch help, built with you. If you have a website you’re currently shipping product from, you probably want partner. If not, you probably want Launch a Store.

How does the affiliate program work?

Get a code, share products you already love, earn a cut on what sells through it. No storefront to build, no inventory to hold. It’s the lowest-lift way to earn on PTD.

What does the $5 CLUB membership do?

It backs the build. Your dues go into Vers Capital, which builds the website, launches new products, runs the organization and pays dolls for the work. The perks are still being built. Honestly, we don’t know yet, but we believe in karma, and whatever you put in now comes back to you. Want to give once instead? FEELING GEN, any amount.

What about payment processing fees?

Card processing is charged on top of the platform fee. That’s a passthrough. PTD doesn’t keep any portion of it. It’s absorbed by the seller as a normal cost of card commerce, same as anywhere else.

Where does the fee actually go?

It funds the build. Hosting, support, fraud protection, payouts, and the people building the platform out. The fee is how we keep real infrastructure running for the queer community. Lower than the platforms that came before, and it stays in the community.

So who profits, and where does the money really stay?

In the community. PTD exists to build real infrastructure for queer artists: support other artists, charge less than the platforms that came before, and put the money back into the build. DØLLs get paid first. That’s the whole point.

What’s next?

The marketplace and affiliate program are live now. Fundraising, help building your own store, and ticketing for queer events are all on the roadmap. See what’s coming and when →

Still wondering? GET IN TOUCH next question?

// READY?

Shop. List. Earn.

SHOP →BECOME A PARTNER JOIN THE AFFILIATE PROGRAM

Docs · How it works →Buy, sell, and get paid. The whole loop in one page.4 min

PAY THE DØLLS®

How it works.

Fees

LOWER THAN INCUMBENTS

Paid first

DØLLS

Affiliate

NO STORE NEEDED

Money stays

IN-COMMUNITY